A D V E N T U R E...

Excitement.  Anxiousness.  Fear of the unknown-- the package of feelings only adventurers experience…The feeling fuels a drive, a mental and physical obsession to push human boundaries to the limit.  Leading a so-called normal life pursuing the typical “American Dream” entails complacency of monotonous behavior, a life no adventurer possesses the power to live.  An adventurers life translates into a Kerouac novel; it’s challenging to keep up with; it’s spontaneous and surprising; every page flips at random, every chapter transitions abruptly and moments of existential uncertainty are common.

That same feeling that fuels the obsession to pursue primitive experiences also fuels an industry: the outdoor industry.  This industry consists of brands that connect to people through clothing or utilities.  Brands like Patagonia and North Face have become an essential component to people’s lives.  The realiabilty, durability and dependency guaranteed with each garment is tested in harsh conditions.  These brands are built to provide comfort for those who seek uncomfortable weather and strenuous activities. 

The industry has immersed itself into the world of social media.  Here, brands subtly encourage consumers to buy their product through inspirational photography, videograpy and real life accounts of their product at use. 

In this blog, I will keep you updated with occurrences in the outdoor industry, highlight new, innovative gear and explore the accomplishments and expeditions of well-known adventurers.  

p.s. I might mesh in some of my experiences out in the woods too.